Case Studies : Awards Healthcare Marketing
This book celebrates winners of Medical Marketing & Media’s annual awards for outstanding work in 36 categories. I had the pleasure of working on this project for 13 years, and I wrote content for the entire book for eight years. I also wrote skeleton scripts with top-line winner information for the emcees of the live events.
The project was one of my favorites because it exercised my ability to synthesize a huge volume of information. And, it was always fun to take deep-dives into the healthcare industry’s most compelling marketing work and highlight and celebrate the best of the best.
Check out a few examples below.
