Case Studies : Sales Aid
Haymarket Media Group’s US advertising director needed a vehicle to help potential new clients visualize and understand the company’s event production capabilities.
I came up with this 12-page custom sales aid showcasing different types of events, including a panel discussion at Cannes Lions International Festival of Creativity hosted by PRWeek.
I managed this project from conception through delivery. I created all content and collaborated with Haymarket’s creative director on layout and design. We produced the piece in glossy, staple-bound book form and in electronic form.
ROI topped 300%.
