Marketing Technology: Use Case Studies
I led initial development of use case study content for PRWeek Dashboard, a section launched in 2012 to formalize coverage of tech-based marketing and communication tools used to engage audiences and measure impact.
My weekly columns ran in short- and long-form for three years and became a featured section in The Hub, a blog-style sibling spun out of PRWeek that focused on innovation and emerging trends in digital marketing communications. Some examples are below.
